Top-down approach : This is also known as downward communication.
2.
While most companies succeed reasonably well in developing channels for downward communications, the same does not hold true for encouraging feedback programmes.
3.
In an organization communication occurs between members of different hierarchical positions . "'Superior-subordinate communication "'refers to the interactions between organizational leaders and their subordinates and how they work together to achieve personal and organizational goals Satisfactory upward and downward communication is essential for a successful organization because it closes the gap between superior and subordinates by increasing the levels of trust, support, and the frequency of their interactions.
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